Everyone knows Ron Artest as the All-Star forward for the Sacramento Kings basketball team - the man with mad skills on the court. But there is more to Ron than the game. Growing up in Queensbridge, NY - the same neighborhood that bred rappers Nas and Mobb Deep - Ron surrounded himself with two things: Basketball and Rap Music. Once Ron conquered “the game”, he started his own label, TruWarier (his nickname on thebasketball court), and is now releasing his long awaited debut album, My World. The package also contains a full-length bonus DVD with live performances and music videos. Together, the CD and DVD bring us into Ron’s world, with some sure to be controversial lyrics and his take on the infamous brawl along with the media frenzy that ensued.

Guest rappers on My World include Mike Jones, Big Kap, Capone (from Capone-N-Noreaga), Bravehearts and others. The first single, Fever, is already enjoying success at mix shows and is growing at Urban and CHR Rhythmic radio. Working The Pole, a crazy club banger, is on the flip-side of the 12” promo.

Ron has already opened up for Young Jeezy and Fat Joe. He also performed as part of New York City’s HOT 97 Summer Jam. Ron’s music has been taking both fans and critics by surprise, as all discover that he has serious talents outside of basketball.