It's all systems go with Chapter III - Allure's third album. The
difference this time: direction. They give it and take it on Chapter
III. Working with some of the top producers in the business, the results
|The roots of
Allure lay in the early '90s, when childhood friends Alia Davis, Lalisha
McLean, and Akissa Mendez were studying at the LaGuardia High School for
the Performing Arts in New York. After encouragement from friends and
family who realized the young ladies had a special gift for singing, the
girls decided to form a full-fledged group. They recruited a fourth member,
Linnie Belcher, who was a friend of Davis, to fill out the group. For
the next two years, they rehearsed and practiced eventually securing management
connections, which brought them to the attention of Poke, a member of
the production team Track Masters. Poke worked with the then unnamed group
and soon signed them to Track Masters under the name Allure. The talent
of Allure garnered them recognition that was inevitable. The girls then
went on to become the first band signed to Mariah Carey’s Crave
Records distributed through Sony.
Such connections ensured that Allure would be promoted well and that their 1997 self-titled debut would have cameos by such stars as Nas, L.L. Cool J, Raekwon, 112, Q-Tip, and Mariah Carey herself. That year the hit “Head Over Heels, which featured Nas was also born. Unfortunately, Crave Records folded shortly after the album’s release and the girls were back to square one. They quickly landed on their feet at Columbia records where they recorded songs for the “Best Man,” and “Runaway Bride,” soundtracks, and then went on to MCA records where they recorded their sophomore album, “Sunny Days,” which included the smash single “Enjoy Yourself.” But again bad luck struck the group when MCA folded, the group was once again left without a recording contract and Belcher decided to leave the group to pursue a solo career.
If anything Allure has been resilient through the ups and downs of
their careers and were determined not to let the previous setbacks derail
their dreams and kept working hard. That perseverance would pay off
and the group was soon presented with another recording situation in
the form of Indiana Pacers star, Ron Artest’s Truwarier Records.
Now signed to Lightyear/Wea/Truwarier Records, the group is currently
finishing up their third album titled “Chapter Three.” Says
Akissa, “On this album we’ve collaborated with producers
who we’ve maintained great relationships over the years and who’ve
stuck by us through our ups and downs.” With heavyweight producers
like Tricky Stewart and the Edmonds Group on board, and cameos from
rap stars Joe Budden and Elephant Man, Allure is once again poised to
saturate the R&B world with their soulful, urban-drenched sound,
but this time they’re here to stay.