Reminiscent so it's familiar, infectious so it's inviting, SOFT is the sound of five players making big atmospheric songs with a pop sensibility. The band came together when mutual friends arrived in Brooklyn from divergent areas such as Wisconsin, Illinois, and Texas. They created a singular musical viewpoint with surprising cohesion. Months of perfectionist tweaking and fine-tuning culminated in a trip to an upstate New York ranch with a recording studio. The result yielded the eleven songs that landed on the band's debut album Gone Faded.

Sold out shows followed as did performances with the likes of Earl Greyhound, Matt Pond, and Maroon 5. "Taking the psychedelic pop of Manchester's finest, The Stone Roses, as a starting point, and incorporating the lush atmospherics favored by the shoegazers who supplanted them in the early 90's, Soft has condensed a five year era of British music into one seamless, signature sound - most evocatively captured on their shimmering debut single”

- PopMatters